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Find out how we can help you tackle your healthcare challenges.

Focus Your Product Strategy Like Never Before

IRIS

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  • Analyze HCO and HCP behavior: Insights into behaviors, patient volume, prescribing patterns, and patient adoption to improve launch strategies
  • Forecast brand performance: Patient-level data for therapeutic market share to deploy sales resources effectively
  • Post-launch surveillance: Monitor, analyze, and iterate your brand launch strategy based on real-time data
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How It Works
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Step 1: Identify Providers
Construct nuanced HCP and HCO cohorts using real-world behaviors, patient volume, prescribing patterns, and patient adoption trends.
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Step 2: Get the Full Picture
Rapid visualizations demonstrate clinical behavior to tailor salesforce optimization and monitor brand and competitor performance.
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Step 3: Boost Your Field Team Performance
Real-world evidence powers strategies to monitor, optimize, and adapt outreach strategies to meet the changing needs of clinicians and patients.
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The Iris Advantage
COMPLETE CLINICAL ENCOUNTERS
Identify the healthcare providers who are actively treating eligible patients and have the biggest impact on standards of care in your therapeutic area.
COMPLETE CLINICAL ENCOUNTERS
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PATIENT-CENTRIC SPECIFICITY
Analyze market share and understand competitor behavior by the number of actual patients within a given indication instead of just the number of treatments prescribed.
PATIENT-CENTRIC SPECIFICITY
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PRECISION INSIGHTS
Understand key metrics for product performance, including competitive share, changes in Rx volume, patient eligibility, and prescribing behaviors.
PRECISION INSIGHTS
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ACTIVE OPTIMIZATION
Monitor market changes post-launch to identify new opportunities to improve HCP utilization and find new, relevant sales regions and clinicians to target.
ACTIVE OPTIMIZATION
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COMPLETE CLINICAL ENCOUNTERS PATIENT-CENTRIC SPECIFICITY PRECISION INSIGHTS ACTIVE OPTIMIZATION
Success Stories
Michael Townsend
Michael Townsend
Research Director
Life Sciences Commercial Strategies
idc
“Komodo’s full-stack platform approach enables a comprehensive foundation for healthcare analytics, allowing Life Sciences and healthcare companies to generate critical insights across the industry.”
Joey Mattingly Hex
Joey Mattingly, PharmD, MBA, PhD
Associate Professor Research Director
University of Maryland
“With Komodo’s research-grade insights and technology, we will now have unprecedented visibility into the full range of factors that contribute to healthcare outcomes, including the historically overlooked role of social determinants.”
Tom Haskell
Tom Haskell
Global Head of Innovation, Data, and Analytics
kantar
“Komodo allows us to unlock richer insights by integrating our own data with the Healthcare Map, all on the Sentinel platform. In our experience with real-world-evidence research, this technology has played a pivotal role in offering a timely, comprehensive, and accurate view of patient journeys to drive evidence around disease burden and health outcomes.”
Resources
PERSPECTIVES

Great Expectations: The Shift to Data-Driven Physician Engagement Sets the Bar Higher for Commercial Teams

Great Expectations: The Shift to Data-Driven Physician Engagement Sets the Bar Higher for Commercial Teams

Oct 5, 2021
As commercial teams build provider engagement strategies to include deeper data and more powerful analytics, real-world patient data arms commercial teams with detailed data on provider populations and fine-tune their engagement strategies to target outreach to that provider at the optimal moment.
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