Get Granular Payer Insights to Drive Your Market Access Strategy

MapView uses integrated datasets, including patient-level enrollment data, to answer critical questions 

Market Access teams have historically dedicated significant time and expertise to the complex task of connecting disparate insights from multiple data sources, a process known as “payer mapping.” This involves identifying the payers that influence brand performance, allowing teams to prioritize contracting strategies and make informed decisions to enhance market positioning and resource allocation. However, the fragmented healthcare landscape has long posed substantial challenges for these teams, complicating their efforts and adding to their workload.

Traditional data-sourcing methods that rely on multiple vendors often lead to inconsistencies, missed connections, redundant information, and increased costs from managing disparate datasets.
In Komodo’s recent webinar, “No Code Required: Define, Build, and Generate Payer Insights,” Paul Moss, VP, Market Access Segment Strategy, shared three ways that MapView™, Komodo’s new no-code analytics solution, transforms this previously frustrating process. 

Maximizing Pull-Through With MapView
Market Access teams can leverage MapView to identify the HCOs and HCPs within each payer entity that have the greatest potential for driving brand performance, which enables more targeted and effective strategies. Additionally, MapView offers the ability to measure contract effectiveness, providing detailed insights that help optimize market access initiatives and improve overall brand performance. By identifying key influencers within payer entities, Market Access teams can focus their efforts more strategically, ultimately enhancing their impact in the market.

Real-Time Data Access and Analysis
MapView’s dashboards provide a no-code environment, allowing users to access and analyze data quickly. Users can filter information by claim type, insurance group, or geographic location, narrowing it down to the most relevant payer entities, HCPs, and care settings. This functionality, combined with pre-built dashboard templates and point-and-click features, empowers users to generate insights rapidly, regardless of their technical skills. By simplifying data analysis and enabling quick access to critical information, MapView enhances workflow efficiency, helping teams make faster, more informed decisions and streamline their processes.

Enhanced Payer Insights
With MapView, users gain access to pre-linked payer data, offering a deeper, more detailed understanding of the payer landscape, including insights into primary and secondary payers and medical and pharmacy benefits for millions of patients in the U.S. Such a comprehensive view enables more effective contracting strategies and improved market performance. By using patient enrollment data as the backbone, MapView ensures greater accuracy and specificity in assessing the impact of payer decisions, serving as a reliable single source of truth. Komodo's integrated dataset transforms this complexity into clarity, streamlining processes, conserving resources, and reducing costs. By simplifying data maintenance and integration, we enhance operational efficiency and decision-making.

By integrating all necessary data types into one comprehensive dataset, coupled with advanced analytics and fit-for-purpose tooling, Komodo Health's unified solution eliminates redundancy, simplifies data management, and enhances operational efficiency.   MapView is more than just a tool—it's a breakthrough for Market Access teams. With integrated datasets and real-time analysis at your fingertips, MapView empowers Market Access teams to pinpoint key influencers and optimize contracting strategies effortlessly. 

Learn how MapView and Komodo’s rich payer insights can help you optimize your contracting strategies and brand performance. Watch our webinar, “No Code Required: Define, Build, and Generate Payer Insights.”

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